Most of items distribute by MHA have validity duration around four months. This recommends prompt action and precise market metrics to build comprehensive distribution network that covers all customers with no tolerance to quality.

Deep knowledge and long-term consolidated experiences are the basis of our success. Our highly skilled sales teams have the capacity to spread the goods in sales-outlets very fast. As time factor is vital, our distribution and point-of-sales weighting is based on real-time market metrics.

Further, we always work on increasing our market share and growth within the Kingdom and the region. An important element of doing so is raising the efficiency of salesmen by using latest technologies available like hand-held, real-time sales booking and smart-tablet applications. Another element is reinforcing our coverage of all governorates of the Kingdom from north to south.