Company Vision:
The company’s vision is to be the leading distributor of consumer food products, recognized by customers, suppliers, and investors as a model of exemplary performance among food companies in the Kingdom.
Company Mission:
To establish and strengthen customer trust, expand distribution channels, and offer a diverse range of high-quality products through well-known commercial agencies. This enables the company to build its own distinct market presence and adopt a competitive strategy unmatched by competitors, featuring premium brands sought after by consumers. This approach attracts more customers, supports sustainable growth, and helps achieve the company’s goals while serving clients across all available points of sale.
Company Future Outlook
The company has numerous strategic plans to keep pace with developments in the food industry regionally and globally. These include introducing new products and services in marketing and distribution, improving preservation and storage methods, entering new regional markets, and securing commercial agencies for prominent regional and international companies. This will enable the company to cover emerging markets while focusing on its growth and economic positioning. Key plans include:
• Expanding by increasing the market share of existing agencies affiliated with the company.
• Increasing the company’s sales share in the local market by acquiring international agencies.
• Developing operational departments within the company to enhance productivity and efficiency through the appointment of experienced and highly qualified executive managers.
• Implementing modern and advanced systems and methodologies in company management and operations to achieve greater overall effectiveness and efficiency, and to successfully execute plans aimed at a comprehensive transformation.
Success Plan:
• The company believes in the concept of an integrated teamwork approach and continuous development by acquiring new commercial agencies with strong reputations in global markets.
• MHA relies on empowering management to enhance employee satisfaction, which in turn boosts their motivation to improve performance.
Why is MHA Your Best Partner?
• The company’s significant growth achieved over many years of experience in this field.
• A dedicated focus on investing in brands, based on the belief that the true strength of an agency lies in the genuine value it delivers.
• Availability of the necessary capital to implement investments promptly and efficiently.
• A solid company structure supported by long-term plans aligned with the company’s growth needs.
• A robust distribution network that ensures widespread availability of branded products across all sales outlets